Privacy Policy

1. What we collect

Your email address, when you submit an access form. We also store the product choices, ring size, shipping region, interest in a three-piece uniform, form context and three-piece set preferences you choose, plus the date and time you submitted them. We record how you arrived — the campaign tags on the link you followed, the site that referred you, and the first page you landed on — so we know which channels are working.

No name, street address or payment details. Your IP address is held in memory for about a minute to rate-limit the form against bots, and is never written to our database.

2. What we do with it

We use your selections to plan inventory and email you when SIAFRA launches. The launch email includes an unsubscribe link. We do not sell your information, rent it, or share it for anyone else's marketing, and we will not add you to anything you did not ask for.

We keep your address until you ask us to delete it, or twenty-four months after launch, or until we abandon the project — whichever comes first.

3. Cookies and analytics

We use browser local storage to remember when the welcome offer was shown and whether you have successfully joined the email list on that browser. This keeps the popup from appearing again for seven days, or after signup. These preferences contain no email address and stay on your device until you clear site data.

We use two cookies, and only these two. One holds a random number that tells one visit apart from another. The other remembers how you arrived — the campaign tags on the link you followed and the site that referred you — so we can tell which channels bring people who join the waitlist, rather than only which bring visitors. Neither holds your name, your email or anything about you personally, neither can be read by any script, and your browser deletes both when you close it. They cannot recognise you tomorrow, or anywhere else on the web.

We keep a record of the pages people view. Automated traffic, meaning search engines, AI crawlers, link previewers and scanners, is separated out and kept only as a daily tally of which software fetched which page. Nothing about a person is in that tally. Each record holds the page, the site that referred you, any campaign tags, your country, region and city, and whether you are on a phone, tablet or computer. Your IP address is never stored — the location comes from our host, and the address itself is discarded with the request. If you join the waitlist, we connect that visit to your signup, which is the point of keeping our own count at all.

We also record when you press a buy button: which piece or set, whether checkout opened, and the same visit number and arrival details. It records the attempt, not the purchase.

We also use Vercel's cookieless analytics to count page views, page speed, and how people use the styling tool and the Styling Notes: which article, which options were chosen, and whether a guide was downloaded or shared. No email address is sent with these events. It records the page, the referring site, your country and your device type, and nothing else. It does not build a profile of you or follow you elsewhere. Your styling answers are held in page memory and cleared when you leave; saved notes download to your device.

The camera try-on runs entirely in your browser. Your camera feed and the face, hand or body landmarks taken from it are never uploaded, never used to identify you and never stored by SIAFRA. No microphone access is requested. The camera stops when you stop it, leave the page or hide the tab, and an image is saved only when you choose Save this look. We count starts, loads, stops, errors and saves, which contain no images or landmarks.

If you would rather not be counted, blocking cookies for this site is enough: without them we cannot tell your second page from someone else's first, and nothing else about the site changes.

4. Who else touches it

Five service providers, each bound to use it only for the service they provide us: Vercel, which hosts the site and provides the analytics above; a managed Postgres provider, which stores what is described above; Shopify, which runs the checkout and takes your payment and delivery details under its own privacy policy; Resend, which sends the welcome email to the address you gave us; and ImprovMX, which forwards mail you send to hello@siafra.com to the inbox we read it in. At checkout we pass Shopify your visit number and how you arrived. We may also disclose information where the law requires it.

The camera try-on is the one page that loads files from outside our own site. When you open it, your browser downloads the tracking software from jsDelivr and the tracking models from Google, which means those two companies see the request and your IP address, as any website you visit does. Nothing about you is sent to them, and no photograph or video ever leaves your device: the camera is read and the tracking is calculated in your own browser, and we never receive or store the images.

5. Your choices, and how to reach us

Ask us what we hold, have it corrected, have it deleted, or tell us to stop emailing you — email hello@siafra.com and we will do it within 30 days, usually the same week. Depending on where you live you may have no statutory right to any of this. We offer it anyway; it is one row in a table.

SIAFRA is a trading name of Majumder LLC, a limited liability company. This site is not directed at children and we do not knowingly collect information from anyone under 13. If this policy changes we will update the date above, and email you first if the change affects information you have already given us.